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The Importance Of Tracking in IM

16 May 2010 No Comment



I know that tracking isn't something that you instantly think about when you get started in this business, but it should be.  I know….I know…..the main thing on your mind right now is how to make money, how to get traffic, how to build a site, etc……

Those things are obviously important, but eventually you figure out how to do all those things.  After you've figured out all that stuff, you eventually have to know which keywords are working for you and converting, and which are not.

You could have all the traffic in the world, but if it's not converting…..what's the point?

You could be having 99% of the traffic coming from keywords that don't convert, while it maybe only one keyword that is converting.  That's OK….There is nothing wrong with that.  But as long as you are tracking, you know that  you can focus on ranking higher for that keyword and/or use PPC for only that keyword.

The company/software that I use for my tracking is Prosper202.

It's free, and it has a ton of great tools in their arsenal.  It's perfect for setting up a PPC campaign or organic traffic.  With PPC, you can set up your tracking links by directly linking to the affiliate page or setting up a landing page.

You can download the software and self host through one of your domains or you can just use their online tracking 202 and don't have to worry about hosting.

There are some great paid tracking tools you can use, but chances are, for what you need right now, prosper202 should be good enough.


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